BACHELOR'S

MARKETING

A program that unlocks the potential of marketing leaders and develops the skills to create world-class companies

WHAT IS STUDIED
IN THE PROGRAM?
BUSINESS PROCESS MANAGEMENT IN MARKETING
  • Develops managerial thinking and an understanding of the role of marketing in business.
  • Strategy and managerial thinking
  • Human capital management
  • Operations management
  • Business and financial literacy
CONSUMER BEHAVIOR MODELS AND SOCIAL CONTEXTS OF CONSUMPTION

Broadens worldview and develops a deep understanding of human motivations, values, and decision-making.

  • Consumer behavior psychology
  • Behavioral economics
  • Philosophy (thinking, ethics, meaning)
  • History of art and visual culture
  • Literature as a reflection of society and values
  • Religious studies and cultural systems
  • Film analysis and narratives in mass culture
MARKETING RESEARCH AND ANALYTICAL METHODS

Provides tools for analysis, forecasting, and data-driven marketing decision-making.

  • Marketing research
  • Market and competitive environment analysis
  • Data handling and marketing analytics
  • Demand forecasting and market trends analysis
  • Pricing and value propositions
  • Brand strategy and positioning
DIGITAL MARKETING AND COMMUNICATION TOOLS

Develops practical skills as part of an integrated marketing system.

  • Digital marketing
  • SMM and content strategy
  • Performance marketing
  • Basics of design and visual communication
  • Event marketing
  • Sales and customer experience
  • Marketing communications and customer support
KEY SKILLS OF
A GRADUATE
GRADUATE OF THE PROGRAM:

Sees business as a holistic system and is able to transform ideas and challenges into clear development strategies.

Breaks down goals, builds effective processes, optimizes team performance, and quickly adapts to change.

Works with analytical tools, CRM systems, and AI to improve management efficiency.

Thinks outside the box, learns quickly, and finds new solutions in a changing environment.

Motivates the team through purpose, builds trust, clearly sets tasks, and develops people through feedback.

Understands financial logic, the product, the customer, and the impact of managerial decisions on business results.

Makes responsible decisions, demonstrates emotional intelligence, and remains resilient in challenging conditions.

Understands cultural, historical, and social contexts that shape people, business, and society.

OPEN DAY

NAM

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YOU WILL LEARN:

  • 10:00 – 11:00 — KSE campus tours and educational activities
  • 11:00 – 12:00 — Presentation by the KSE administration
  • 12:00 – 12:30 — Free time to explore the University and meet students
  • 12:30 – 14:00 — Presentation of “Management” and “Marketing” programs by the National Academy of Management

Address: KSE Dragon Capital Building,
3 Mykoly Shpaka St, Kyiv

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